The Crossover Charity Event "αLINK x Illustrator x ORBIS"



Alphalink (HK) Limited was established in 2012. We aim to provide a variety of superb products and services to different public sectors as for enhancing everyone’s quality of life.


We play host to a crossover charity event with LLAB Design Limited and ORBIS. 12 professional local illustrators and designers are being invited to make some innovative design with the Link Socket. All the proceeds of the sale will be donated to ORBIS Hong Kong for ORBIS’s sight-saving project in bringing light to 39 million blind people worldwide.


The artwork will be shown during the In-Home Expo 2013 exhibition from 14 to 16 June 2013 at the Hong Kong Convention and Exhibition Centre. Our booth number is M16 in Hall 3. Please feel free to visit us.


Link Socket Product

All artwork are presented with fine wooden boxes. For any enquiries or subscription, please contact Alphalink (HK) Limited.


Phone: (852) 3113 5811



alphalink LINK SOCKET

It is the first plug-and-link concept for power strip with approved international electrical safety testing in the market. Breaking through from the traditional fixed extension leads, it is designed for full utility tailored to users’ actual needs. It allows users to add or reduce the number of sockets according to their actual needs.


It was honoured with

- 2011 Hong Kong Awards for Industries: Innovation and Creativity Grand Award

- 2011 Hong Kong Designers Association Global Design Awards Silver Award (Electronic & Electrical Consumer Product)

- 2012 Outstanding Greater China Design Awards

- 2012 DFA Silver Award

   Product and Industrial Design (Household Appliances)


Artwork and the Biography of the Illustrator


Amy Lien believes in principles, vowed to apply them throughout the lifetime, dedicated to seek the Truth by involving ourselves in as many fields as we could: advertising, filming, fashion, architecture…anything that is reachable in our life.

Design Concept for socket :

Connecting Faces

In pastime, we used to connect each other by communicating face to face. Nowadays, we are so trained to connect each other with gadgets. We looked at the laminating screen more than someone else's faces during gatherings. The faces show how we feel when we are forced to connect directly: uneasy, odd and anxiety.


Link Socket Product




Bella Lee is a professional illustrator who graduated from Middlesex University in 2005.


By the success of two full length stories: "The Rain" and "Big Eyes and Stinky" , she was invited for attending D&AD portfolio surgery as listed new illustrator. In the same year, she took part in designing TOPSHOP window display.


She is a member of a leading illustration agency called "Painted Words", published a story book "I adopted a goose" and cooperated with oxford University Press for a children story book.


Link Socket Product



Graduated with BA in Visual Communication in The Hong Kong Polytechnic University and also Faculty of Art, Design & Architecture in Kingston University.


Berry specialized in feature motion graphic, stop motion and animation. She loves to use handcrafted works and illustration to share her concept and stories. She conveys her vision and concept with a blending of originality and experiment of motion image.


Her work won her awards and accolades at the Promax Asia Awards, Promax World Gold Competition and BDA World Gold Competition. Also she was represented to Hong Kong to New York to Join "Cut and Paste Digital Design Tournament" at 2009 and won herself the City Championship of Motion Design.


Her works can be found all over the world such as Hong Kong, London, Canada, USA and New Zealand including “Oh! Give Me Strength”, “The Tramp” and “Mr. Mess”.


She is now an independent animate designer and director.


Link Socket Product




Graduated from Swinburne University in 2011.


Majored in Communication Design, currently working in Go Public Mediaworks Ltd as designer.


Specialized in graphic design, typography and publication design.


Link Socket Product



A Graduate of Illustration (MA) of Kingston University, and Visual Communication (BA) of the Hong Kong Polytechnic University, Jacky has set foot on advertising industry. Been exposed to different illustrators, he reckons the significance of illustration and that shapes his career path. He reached another career climax when his magnum opus "What We Deserve" manifesting the unfair treatments and cruelty to animals exhibited at London Design Festival. Humbly, Jacky considers himself not an inborn illustrator, but he wishes to provide a platform to promote illustrations, especially through his recent project "ScrapBook Magazine".


Personal Awards:

Hong Kong Young Design Talent Award 2011 - Special Mention Award

Second Greater China Illustration Awards - Winner of The Best Illustration


Link Socket Product

“Donor - Mr. Tony Ching




Kong Khong Chang (Kong Kee) was graduated from the Fine Arts at The Chinese University of Hong Kong and the Master of Creative Media at City University of Hong Kong. His publications include Imperfect Shoes vol. I & II, Hijacking - Comic Hong Kong Literature vol. I & II (co-author Chi Hoi), Rice-Gas # 001 青春炒冷飯 and Rice-Gas # 002 拆掉城堡跑上街.


Link Socket Product



Beardsley studied in the USA, obtained Degree (BA) in Hong Kong Polytechnic University, worked as graphic designer yet she started as an full time illustrator since 2003, same year, entered in an Anna Sui Dolly head contest and won grand price. Now her clients included lsetan New York, Maybelline, Vidal Sasson, IT, Levi’s, Sony, Samsung and serves 4As agencies.


Link Socket Product




Graduated from Swinburne University in 2011, majored in Communication Design, currently working in LLAB Design Limited as assistant art director. Specialized in graphic design, typography and publication design.


Link Socket Product



Has been worked in several 4As advertising agencies as Art Director, which included O&M, JWT, Leo Burnett for over 6 years. During the time, Mike has served for both local and global accounts included HSBC, Hang Seng Bank, DBS, Nike, Just Gold, P&G, Ikea, CSL, PCCW, Motorola, Sony etc. In 2010 Mike has established a HK-based creative studio - LLAB Design Ltd with Tryde.


During her career, Mike has won several international & local awards:

Cannes Lions 2010 Winners / Design / Silver

2010 Kam Fan Award Winner / Illustration / Bronze

2010 Kam Fan Award Winner / Craft / Art Direction / Merit

Adfest 2010 / Design lotus / Bronze

Adfest 2010 / Print Craft Lotus / Finalist

HK Designers Association Global Design Awards 2010 / Illustration / Merit

Spikes Asia 2011 / Design / Bronze


Link Socket Product




Graduated from City University of Hong Kong, joined Advertising from 2008, playing with client such as CSL, Sony, Levis and SK-II.


Pan likes to play with children, although children mostly don’t be interested in him. He loves to draw illustration freehand, always imagines that he is one of the role in those character. He feels happy to join this charity project, and looks forward to seeing people that get benefit from his illustration!


Link Socket Product



Toby Yeung is a Hong Kong-based multimedia designer who is just exceptionally obsessed with characters design. He represents the passion of graphic, characters and figure design and publish artworks under the name tobyhk.


He was awarded "40 Under 40" given to the 40 "most influential and outstanding designers in Greater China. Explore and expose to different collaboration events with renowned brands like DISNEY, Volkswagen, STARBUCKS, CIAK, L’OREAL, VANS, Quiksilver, Giordano, KAPPA, Rody, WWF etc.


Link Socket Product




Start his career in a local design studio for 1 years, then has been worked in several 4As advertising agencies as Art Director, which included DraftFCB, TBWA, BatesAsia for over 5 years. During the time, Tryde has served for both local and global accounts included HSBC, Standard Chartered Bank, Maxim's Caterer Ltd., Towngas, Adidas, Visa, Sony, Vita etc. In 2010 Tryde has established a HK-based creative studio - LLAB Design Ltd with Mike.


Link Socket Product